The leader cares.
Inspiration is the second step of leadership. We often think of leadership as inspiring people to move to a new place. We deploy our best “marketing” methods to convince them of how great a new place is–emotionally, financially, relationally, and the list goes on.
However, there is an important first step to helping people move to a new and better place–showing them you empathize with the problems of their current state. Leaders go to where the people are. They understand why they are where they are. The people can feel that they empathize with their current situation.
Empathize first. Inspire second.