growth is not your goal

Growth is not the goal, health is.

As if it were the truest thing we have ever learned in business, we believe growth is the goal. It is not.

Growth without health is dangerous.

The health of the organization is seen in how people treat each other and communicate, how clear and bought-in people are to priorities and vision, and the level of fulfillment and productivity the people demonstrate. Retention is also a critical factor. If you have growth without these things, you have something that history teach us is destined to fail.

We admire companies that are “fastest growing” or have the “largest market share.” But history is very clear–Rome always falls. When you have something that is big and rich and unhealthy, all you need is a fiery-eyed barbarian to come tear you to the ground.

Better to be healthy than big.

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